I have to disagree with most of the posts. It is an admirable attempt at ignoring the materialistic side of Christmas and shows the very ordinary man making every effort to develop an interest he can share with the girl thereby offering a chance to bond with her. His gift to her is of his time and perseverance and a considerable disregard for his own comfort. The idea of JL supporting children's charities gets my vote. In short, it is an advert I will remember for all the right reasons.