How Very Woke

[Espresso125]

Seems now it's compulsory for ads to be all black or mixed. Far too much as the black population is only 2% in the UK.call me white and privaldge I don't care

[lankeela]

I posted a similar comment a while back - I have no problem with actors being from diverse backgrounds, as long as it is representative of the whole population. What I have a problem with is not being thought of as being able to make my own mind up. I don't need advertisers jumping on the woke bandwagon and to be honest I feel sorry for any white heterosexual actors attending auditions - they are surely on a hiding to nothing while producers/directors are only choosing people because of their ethnicity or preferences.

[Buenchico]

Barsel:
I'm happy to agree that the figures might not be entirely accurate but Espresso125 seems to believe that BAME communities only make up a very small proportion of the UK population. My figures suggest that at least 1 in 7 people are 'non-white', while you're apparently suggesting that the proportion might actually be higher. So neither of us appear to be agreeing with Espresso125.

I've recently been pleased to see that many advertisers are now including people with disabilities in their output (e.g. wheelchair users or children with learning difficulties). I wonder how long it will be before we see a post from Espresso125 complaining that they're being over-represented on TV?

[bednobs]

The category that the dance won in was voted for by the public, nothing to do with the BBC.

[ummmm]

Don't post facts, bednobs :-)

[Espresso125]

Buenchico
i said the black population was only 2% updated later to 3% i did not say Bame communities

[EdmundD]

Are the ads truly representative? I personally don't think so. Neither of us know any mixed race couples nor are we aware of any. But TV has been showing these domestic scenarios for years.

[Prudie]

Even if it is 1 in 7 I'd say the proportion of ads in say an hour's programme that feature mixed race or black representation is 5 in 7. At least have the honesty to say yes they are massively over-represented but that's good ja?
What's slightly amusing is it's primarily 'white privileged' people who think this is so right on.

[William51]

You are correct. Inclusivity has taken a life of its own in modern times, it is a sign of the times.

[chelle7272]

I really couldn't give a fig what colour a person is in an advert, really no idea why it bothers you all so much.

[barry1010]

I suppose you prefer the old ads were women were portrayed as housewives thrilled to receive a Hoover vacuum cleaner as a Christmas present or a sex mad floozie chasing after men wearing Hai Karate.

I never knew any real women like that, either.

I have mixed race couples in my family and have mixed race grandchildren. Very beautiful, lovely human beings they are, too.

[anneasquith]

Does it really matter what ( colour) people are ? If it does , why ?

[naomi24]

It depends, anneasquith. If it means people getting or losing jobs, for example, based on the colour of their skin …. yes, it matters.

[anneasquith]

Do you believe this is the case Naomi? Do you have evidence? Or you just prefer ‘ white people’ to be chosen first ?

[Atheist]

Have any of you anti-wokers done counts of the number of posh characters on adverts, or handsome characters, or ugly characters, or lef-handers, or sick people, or bouncy happy people? You seem to have an antenna tuned to skin colour, which makes your hair bristle and your BP go up if you detect any incoming...

[maggiebee]

Will someone please explain to me (in simple terms) what Woke actually means. I lead a very sheltered life these days.

[pastafreak]

Lordy...what on earth has an award for a black dance group have to do with race/colour/diversity in advertising?
I'd rather see diversity go a bit far than be too little...it will settle over time, but it's still a bit *new* and advertisers are probably trying to make sure they are not accused of not being inclusive.
Of my immediate family...7 individuals...4 are non white. I'm sure they'd all be happy with the current level of representation.

[Bobbisox1]

nothing to do with them being a black group, more to do they were awarded for a very controversial dance on what was an Entertainment show!

[bednobs]

i am just watching an ad break (e4) 1st ad is for tenzing - 1 person (white)
2nd ad crunchy nut cornflakes
white 4 not white 2 (plus one stuffed toy as a character)
3rd ad for corona beer 5 people they all appear to be white
4th ad doritos white 5, non white 2, couldnt tell 1
5th ad for eu settlement scheme - cartoon characters who are blue and yellow
6th ad lenor white 3 not white 2
7th ad gumtree white 1 non white 0
8th ad mc delivery 5 white 6 non white
9th ad wickes 2 non white
10th ad cafe direct 3 non white (although they are explicitly coffee pickers in the andes so you kind of would expect that) 1 white (drinking coffee)
they did not make anyone's sexuality clear

[Atheist]

My interpretation of the AB version of 'woke' means anybody who disagrees with people who don't like people of various colours (other than pink, or real tan or fake tan), and who don't like anybody who is not 'straight' (sexually).
Professor Google will be able to give you a wider definition.

[bednobs]

"nothing to do with them being a black group, more to do they were awarded for a very controversial dance on what was an Entertainment show!" they were awarded because the public voted for them!