The BBC seem hellbent on this bizarre notion that if you replace a host on radio or TV with someone younger, that means a younger audience will tune in.
Once again the fallacy of this nonsense is proved.
People who didn't watch AQOS previously are not going to tune in because you being in an unsuitable replacement whose only claim to suitability is being younger than the person he is replacing.
What does happen, is that the people who did watch, stop watching anyway.
Result, failure.
Please listen out when this unassailable piece of logic is proven yet again when Scott Mills replaces Steve Wright.
What's wrong with these people?
I am not a six-figure BBC executive and I can see it.
Why can't they?