The Daily Mail print edition is an excellent paper for its readership. Its readership is disproportionately old: 38.55 per cent is over 65, 22.4 per cent is 55 to 64. Its readership is 64 per cent ABC1. It reflects the views, beliefs and attitudes of older middle class people, couching its stories in carefully worded language that will appeal to them.
The online 'website' version is markedly different, specialising in photographs and trivia about a lot of celebrities of whom, I suspect, its core print readership have little knowledge.
The Lawrence campaign was a fine one, though it did verge on spoiling any trial by its 'we name the guilty men' approach.