Ad breaks

[ying]

Is it just me or are advertising breaks getting longer and longer?

[silver]

In the UK, channels are regulated by the Independent Television Commission as to how many minutes of advertising they can offer each day. The main terrestrial channels, Channel 5, ITV, Channel 4 can not have more than 12 minutes of advertising per hour and I think that cable and satellite channels can have slightly more advertising minutes per hour. So there hasn't been any increase in ad' time recently, although the advertisers and channel operators are lobbying the ITC to increase their advertising airtime.

[Jas_Sanghera]

I think the Ads on ITV are getting longer. As part of the compromise to bring back a news programme at 10.00 pm (However this is not to bring back the original News at 10 but to bring the 11.00 show forward- 3 nights a week). ITV were allowed to have THREE breaks every hour rather than 2. So anhour long programme will now have more breaks & i think more Advertisment Airtime.

[geoffrogers]

C4 also seem to be up to three breaks an hour. The last one, 8 minutes before the end of an hour's show, is particularly annoying. Anyone else agree ?