I was doing some work for Pfizer on the communications for Viagra, the choice of potential strap lines. Here are some of them:
10. "Viagra. The quicker dicker upper"
9. "One-a-day, like iron"
8. "Get a piece of the rock"
7. "You've come a long way, baby"
6. "We work harder, so you don't have to"
5. "Strong enough for a man, but made for a woman
4. "Tastes great, more filling"
3. "This is your penis. This is your penis on Viagra. Any questions?"
2. "Viagra, when it absolutely, positively has to be there tonight"
and the number one slogan being considered by Viagra:
1. "Just do her."