I agree O G. For a start-off don't agree to 'smart' meters. Stop internet banking unless you are forced to do it and just don't sign up for anything. I know that I am a pain in the behind for some companies - but I won't, just won't be computerised. So an insurance company wants you to do all this - answer; about a hundred other smaller ones which scent business.
What's to stop you giving the fitbit (or whatever it is)to the gym bunny next door?
We have our health insurance with Vitality, and they are constantly wanting you to sign up to their fitness resources. To be honest, if it was compulsory, I'd just jack the insurance in.