Found this, which suggests a re-install of the game.http://www.tomshardware.co.uk/forum/1152
66-25-update-game-launch
Before doing that, try this. Start Origin, right click on the game icon and select 'check for updates'. If the reply is 'game is up to date' then right click again and select 'repair'.
If the game still doesn't launch (1st time launch can take a couple of minutes) after that then I suggest you un-install the game using add/remove programs after shutting down Origin. Once removed re-start Origin and download the game direct and install it via Origin. That way you will get the up to date game.
Hope you get this sorted, good game.
I only use Firefox but I'm aware that IE had some early teething problems with the battlelog plug in causing a failure to launch the game.