Never saw something and said to myself I must get that .So why do well known brands have to advertise so much as the are out there anyway .Do charities get a reduce rate because the seem to be on endlessly ?
'' They propose that advertising works by creating patterns of associations that have emotional force, and that influence purchasing behaviour, often unconsciously. ... Therefore, the way an ad makes you feel may also be important, because this contributes to the long-term associations that you have for the brand. ''
I used Uswitch to switch power providers and would not have known about them without the advert. Was pleased with how easy it was and I got an excellent deal, only available to Uswitch users. Saved myself nearly £40 per month on what I was being quoted by the company I was with.
They inform me of something's existence. I think they have minimal persuasive effect, but on the other hand, I also don't reject something simply because I saw it advertised, either.