Would You Call This Ad?

[TWR]

Taking the Pizzz? Saly Army, Donate £19> what the hell are these Charities up to?

[baza]

I would call it an appeal, some people give some do not , their choice, at least it has got 40 comments on here, so the "AD"has drawn attention to the charity.

[cupid04]

I think they are a wonderful organisation
They do wonderful work all over the world.
They are doing fantastic work getting food and medicine to people that have lost everything in the Philippines. The news seems to have forgotten those poor people already.

[TWR]

I am not disputing anything you have listed Cupid, but I'm sure some one needs to address the way the appeal is advertised.

[Zeuhl]

twr

The results may well be the ultimate arbiter

[baza]

perhaps , TWR , you are having a go at one charity when you really mean the type of ad/appeal asking for a certain amount.
As you know Salvation Army officers and soldiers do not drink alcohol.

[jomifl]

Having seen significant amounts of advertising time dedicated to 'save the children' I can't help wondering who the real benificiaries are, the charity, the advertising agency, the film maker or the TV company....or perhaps even the children?

[sunny-dave]

I think part of the problem is that many of us (me included) are living in the past as far as monetary amounts are concerned.

I wouldn't have blinked twice at giving £1 in 1970 - that would be over £16 now (based on RPI).

So the Sally Ann isn't very far out of line - but yes, it made me wince a bit, until I did the sums.

Much the same with petrol - there's a lot of moaning about 128p per litre - or just under £6 per gallon. But (after adjusting for inflation) that's actually just under the historical average.

We're all just out-of-date :+(

[mrs.chappie]

///Is it not better to prevent rather than allow a family to end up on the street?///

It most certainly is (not that any family would actually end up on the street in this country - it doesn't happen).

The family may end up in temporary accommodation, bed and breakfast or whatever, and that's not nice, but certainly nowhere near as bad as living on the street.

To be honest, I do struggle to understand how a family, with the help available from the State, gets into such difficulty. I'm not saying it applies to everyone, but it's my guess that in many cases, lessons in budgeting is what's needed. Prioritising one's spending perhaps.

However, that's a discussion for another thread.

[Zeuhl]

/I can't help wondering who the real benificiaries are, the charity, the advertising agency, the film maker or the TV company....or perhaps even the children? /

Well the charity will calculate the money generated minus all costs (media, production, agency creative and account management)

Decisions on repeating the campaign will depend on the Return on Investment. In some analysis, measurement of subsequent donations and estimates of a new donor's 'Lifetime Value' may be considered

Overall, (generalisation alert) fundraising/ charity marketing raises more for the good cause than it costs

That's why charities do it.

Splits on their spend on the cause and marketing, admin etc are available here

http://www.charitycommission.gov.uk/

[mrs.chappie]

Something I object to, is a collector knocking on my door asking for a donation.

I do think this direct approach is too invasive and I've had this several times over the last few months.

[Zeuhl]

/Something I object to, is a collector knocking on my door asking for a donation. /

They can't ask for cash

As in the street they can only ask for a sign up to regular giving via your bank

I don't think knocking on a door is invasive - that's what door bells a knockers are there for

The important thing is that they accept a refusal immediately and politely

[Mamyalynne]

I have never quite understood why 'suggested' donation amounts bother people so - I have always and will always give exactly what I can afford or want to give.

[mrs.chappie]

It is invasive to me, and to my dear old neighbour. She is 84, she has a note on her door informing callers that she doesn't open the door to strangers. I too don't like to open the door if I'm not expecting anybody.

They come to me, ask for a donation and thrust out their tin, they then go to her door, completely ignoring the sign.

Gotta say, it does irk me somewhat.