Comparing you business with another named company

[Lil'Lucy]

Hello

I was wondering if someone could help clarify something. As a small private business owner, we have a similar corporate business open up just down the road from us. They offer very much a reduced service.

Am I able to do a "comparison" that I can put on our website that shows what we offer above the competition/what differences there are, and I am able to "name" the other business directly?

Thank you,

Lucy

[Lil'Lucy]

Sorry - title should be *your

[Zacs-Master]

You don't really need to. Just say better service than other local companies.

[factor-fiction]

Asda, Tesco etc do it.
But you'd need to get your facts absolutely right, and remember they may retaliate

[ChuckFickens]

As long as you're truthful then yes.

Just look at supermarket adverts on TV, they directly name and compare their prices/deals with other supermarkets all the time.

[ChuckFickens]

Snap, Factor :)

[Lil'Lucy]

Thanks all - as an independent small business we are risk at being shoved out by corporate bigboys. Lots of shiny adverts and special offers but underneath very much a poor service.

Will make sure I have fact to back up any claim.

[boxtops]

You could emphasise that you offer tailored personal services that the big chains can't offer - and undercut their prices too?