as cited in the Guardians issue of The Guide this week. "In Hakodate, Japan, each August there is a festival honouring the squid. This vast tentacle-based knees up culminates in 20,000 Japanese, dressed in straw hats (looking like cowboys) dancing the wobbly-limbed squid dance - aka the "Ika-odori"." So what looks completely alien and surreal to us maybe isn't that bizarre. And if we share and connect (using 3 technology, of course ;)) we will learn about each other. Having seen the new 3 ad last night, which I have yet to decrypt, this rationale makes a lot of sense.