strand cigarette's

[ROBERT]

why was the advertisment so devistating to the company

[SteveD]

"You're never alone with a Strand". Wasn't it because the ad (a man alone in a dark, wet street) made it look as though you WOULD be alone with a Strand?

[Cetti]

Here's the slogans for cigarettes from the past including Strand: http://www.nostalgiacentral.com/pop/cigarettes.htm

[Pickle]

That's what I heard too SteveD. People didn't buy Strand because they didn't want to be seen as lonely. I also heard that Strand were rebranded as Embassy, so it was not really devastating to the company, just the name!