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Training Shoes
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How many miles can you run in an average pair of trainers before you need to buy new ones?
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I think a more pertinent question might be �How many visits to the pub, or the shops or to work can you make in a pair of trainers?� Or even �What percentage of the population who wear trainers actually does any training in them?�
Along with �track suits� these two items of apparel must be the most inappropriately named of all time. Of course, when they were first introduced, only people who had a genuine need for them bought them, and their names were probably more appropriate.
The manufacturers of these items (together with the producers of bottled water) must be laughing all the way to the mega-bank, having hit upon one of the greatest marketing successes of recent years. That is, selling sports clothing (which is many times cheaper to manufacture than conventional clothing) to people who do not and are never likely to undertake any sport in them. Add to that the �premium� charged to the purchasers for the privilege of displaying the makers� logos and you get your customers paying you to provide your advertising into the bargain!
Yes, I know they are very popular and many, many people wear them. But let�s change their names.
How about (for �trainers�):
�Canvass shoes I bought because I cannot be bothered to look around for something a little more appropriate to go out in�?
And for �track suit� trousers:
�Trousers I have because I cannot be bothered to spend time buying the correct size and these fit anyone from size 28 to size 52 inch waist�?
Not very catchy, I know. Perhaps other correspondents can come up with something better.
Along with �track suits� these two items of apparel must be the most inappropriately named of all time. Of course, when they were first introduced, only people who had a genuine need for them bought them, and their names were probably more appropriate.
The manufacturers of these items (together with the producers of bottled water) must be laughing all the way to the mega-bank, having hit upon one of the greatest marketing successes of recent years. That is, selling sports clothing (which is many times cheaper to manufacture than conventional clothing) to people who do not and are never likely to undertake any sport in them. Add to that the �premium� charged to the purchasers for the privilege of displaying the makers� logos and you get your customers paying you to provide your advertising into the bargain!
Yes, I know they are very popular and many, many people wear them. But let�s change their names.
How about (for �trainers�):
�Canvass shoes I bought because I cannot be bothered to look around for something a little more appropriate to go out in�?
And for �track suit� trousers:
�Trousers I have because I cannot be bothered to spend time buying the correct size and these fit anyone from size 28 to size 52 inch waist�?
Not very catchy, I know. Perhaps other correspondents can come up with something better.
-- answer removed --
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