This Year's John Lewis Xmas Ad

[rowanwitch]

We think this is brilliant !

[Mamyalynne]

^ Bed Linen

[DTCwordfan]

It didn't cost £7 million to make - it was 1 million. the difference is the media purchasing, store displays etc, all normal spends - and 6 mill for this is cheap at a near national basis. I used to drop 10 to 15 on national campaign media spends, mainly tv.....but even national mags are bad enough as to expense - try a full key page in something like Vogue, like the inside back cover and you are looking at 40k northwards.

[Spicerack]

Does anyone else find it ironic that all the dads in Adland are black?

[Togo]

Unless they are portrayed as gormless, then they are white. ^^^^^

[anneasquith]

Its November !!!!! The topic of discussion is Xmas ads ? Thank goodness for remote controls for our television .