What is Trinny and Susanna's company called?

[mollymoo]

Hi does anyone know what the name of the comapny Trinny and Susanna from the show What not to wear is called? I have searched for them online but to no avail. Van anyone help? Thx

[mikewith]

They launched a website called Ready2shop.com which was one of the more public dotcom disasters. It does amaze me just how much money they were able to raise given the "business model" they proposed. It all went belly up rather quickly. They've also written a book and newspaper columns; not sure if there's a company as such at the moment.