installation of wiring for sky +

[tillytrots]

hi we are about to have sky + installed for the first time. the phone socket which is an extension one is the other end of room to where the tv is situated. we have parquet flooring and a brick hearth and fire place. the room has just been decorated how will leads be run from tv to phone line we have no dish at the moment but that should be no problems but i am visualising wires going across the lounge has any one else had this done and how? i have rang sky but they can not really help other than to say yes wires go from phone socket to tv. i would be grateful for any help
lyn