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Phrases and slogans

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place | 00:07 Thu 31st May 2007 | Law
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Are phrases and slogans subject to copyright or trademark protection?
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Quote from the UK Intellectual Property Office:
"Slogans are registrable as trade marks provided that they have the capacity to individualise the goods or services of one undertaking because they are not comprised of signs or indications which directly describe the goods or services or their essential characteristics, and are not devoid of distinctive character for any other reason".

Source (which includes examples of what can and can't be registered as trade marks):
http://www.ipo.gov.uk/tm/t-decisionmaking/t-la w/t-law-pan/t-law-pan-pan106.htm

For general information about 'intellectual property', including where copyright or trade marks can apply, start here:
http://www.ipo.gov.uk/whatis.htm

Chris
PS: To see how complicated things can get, here are details of the legal battle between Tesco and Asda over the slogan "We sell for less":
http://www.ipo.gov.uk/tm/t-decisionmaking/t-ch allenge/t-challenge-decision-results/o36203.pd f

Chris

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