kronenborg 1664

imeldaroz | 12:27 Thu 12th May 2005 | Food & Drink

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could you please tell me when this was first brewed?

thank you the jackstar

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VINNY100_2

A LITTLE BIT OF HISTORY. WHY 1664?

It all began one day in the now famous year of 1664, when young J�r�me Hatt proudly filled a brand new barrel with his first official brew. J�r�me had just been awarded the diploma of brewer-cooper, which meant he could henceforth brew and sell his own beer. He set up his brewery right in the centre of Strasbourg, at the Brasserie du Canon, a few steps away from the cathedral. Little could he imagine what the future would hold.

In 1850, business was flourishing, but the brewery, which now belonged to J�r�me's descendant, Fr�d�ric-Guillaume, often found itself flooded out by the overspill from the river Ill. The only solution was to up and away to nearby Cronenbourg, above the flood levels. By 1857, the brewery was helping assuage the thirst of Parisians some 500 kilometres away, packing whole trains full of barrels of Hatt beer. this was the beginning of the brewery's domination of the French domestic market.

In 1922, the Brasserie du Tigre became part of the Hatt brewery and Brasserie Hatt became Alsace's leading brewer with the famous "Tigre Bock" beer. In 1947, a new J�r�me Hatt took over the reins at the brewery and decided to rename Tigre Bock as Kronenbourg.

Kronenbourg has long been known for its initiatives. In 1947 it was the first brewery to launch the 33cl bottle, followed by the metal can in 1953 and the first pack in 1963. Kronenbourg led the way in advertising and became the leading French beer-maker both in terms of sales and brand recognition. In 1952, the famous special beer, 1664, was launched to celebrate Queen Elizabeth II's coronation. In 1959, Kronenbourg moved into the European markets, primarily the former West Germany, Switzerland, Belgium and Italy. The company prospered and the Cronenbourg brewery could no longer keep up with demand. A new, ultra-modern brewery, the largest ever built up till then, was opened in Obernai in 1969.
hope this helps.