Oil Company Advertising Budgets - Help!

Info Freak | 09:52 Sun 23rd May 2010 | Adverts

2 Answers

Hi All,

I I've been tasked to find out the total global advertising spend or budget for BP, ExxonMobil and Shell for years 2007 2008 and 2009.

As simple as it sounds it has turned into an impossible task.

Does anyone know any of these figures or at least where to find them? I have scanned their accounts and annual review but I've had no luck.

If not does anyone know what they have spent on television advertising.

I don't see why this has turned into such a tough task.

If this information really isn't available does anyone know why??

Any and All answers much appreciated.

Thanks in advance.

Info Freak

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cully

1. Ask the companies for a copy of the consolidated ( ie group) accounts for 2008 and 2009 which will have 2007 in the former. Then look in the notes to the profit and loss account and the figure should be there.
2. You could ring their UK help desks and ask for the info/ask where they could be found.
3.Ring the Advertising Standards people who should be able to tell you where to find the info which SHOULD, I believe, be in the public domain.

tonymclark

I don't know if Campaign magazine may be able to help...

http://www.campaignlive.co.uk/

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