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what are the main differences between account planners/media buyers and sellers?

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wordshaker1 | 11:35 Fri 12th Jun 2009 | Adverts
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I've been looking at the job descriptions here : http://www.prospects.ac.uk/links/AccPlan... , but i find it all so confusing! What are the main differences between the following four worlds in the advertising world. Media planner and buyer, Account Planner and Advertising Executive. Which are the most fun/stressful/rewarding?
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