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Advertising tactics

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littleoldme | 01:13 Thu 09th Mar 2006 | Adverts
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No, not tic-tacs, tactics. Whenever there's a thread about really bad adverts, someone always comes up with the classic argument "well, at least they've got you to remember the product". It's usually about the 8th post down on average. My view is yes, a terrible and irritating ad does make me remember the product. What it certainly doesn't make me do is buy or use the product, which I always thought was the point of advertising.

Is it an established technique in the advertising world that if you can't think up a really good ad, you should come up with a deliberately awful one to get the product noticed? If so, is there any evidence that this reverse psychology actually works?

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Doesn't always work - what the hell is the 118 thing advertising? I don't know and I don't care - and if I find out I'll make sure I never buy it!

A well-produced, well-constructed ad campaign doesn't always raise awareness of the product it is advertising. The best example of this is the Creature Comforts campaign; asked whether this was for electricity or gas, more people guessed wrong than right. The effects of advertising campaigns are researched thoroughly - my personal current least favourite one is for elephant.co.uk but as it's been running for a while I guess it is effective.

The advertisement strategies have changed where business people get the help from the dedicated firms to promote their business. There are a number of advertisements companies which uses the good aspects and features of a product to get the attention of people. They use different advertisement products such as billboards, vehicle wraps, barrier covers, elevator wraps, pole covers etc. Especially vehicle wraps can make impression on a large number of people. They use the attractive contents with the logo of the brand which helps in brand recognition and promotion of product. I came across this vehicle wrap advertising strategy in http://www.picturethisad.com/new-orleans-la-vehicle-wraps-graphics.html

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