Quizzes & Puzzles1 min ago
Is it an established technique in the advertising world that if you can't think up a really good ad, you should come up with a deliberately awful one to get the product noticed? If so, is there any evidence that this reverse psychology actually works?
No best answer has yet been selected by littleoldme. Once a best answer has been selected, it will be shown here.For more on marking an answer as the "Best Answer", please visit our FAQ.
A well-produced, well-constructed ad campaign doesn't always raise awareness of the product it is advertising. The best example of this is the Creature Comforts campaign; asked whether this was for electricity or gas, more people guessed wrong than right. The effects of advertising campaigns are researched thoroughly - my personal current least favourite one is for elephant.co.uk but as it's been running for a while I guess it is effective.