Customer Website Usage

question4171 | 12:17 Wed 26th Apr 2006 | Technology

2 Answers

What are the different ways I can measure customer usage of a company's website? Apparently there is more than one way. I always thought just by checking the total hits of a site.

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OBonio

If you have 25 images on a page then that page will get 26 hits (1 for the page + 25 hits for the images). Also, if the client has cached images, this will only be true for the first visit. Then there are proxy servers... So, as you can see, hits aren't a reliable measure.

A better way is to use cookies to track users. This is more beneficial as you will get to see how many individual users visit the site, how they navigate through the site, how many returning visitors you get and how long they spend on each page.

jennifer_cro

If the website is being hosted using IIS or Apache then you can set logging up and then use any number of freeware apps to look at the number of hits, you can even filter it by region, country, browser version etc.

Here is a pretty good free one.

http://awstats.sourceforge.net/

Jen

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