/Still to be convinced about its worth./
gness - something like this...
if they send out 100,000, that might cost 60 pence each with postage and volume print discounts
So £60,000
If just 5% respond that's 5,000 added donors. The average donation tends to be higher than the minimum ask so if that was £12.50 let's say £15
That's 5,000 x £15
So £75,000
25% profit (£15,000) straight off
and that's just the start of the additional income
a percentage of new donors will then respond to a follow up mailing, email or phone call
/are charities allowed to push you into buying stuff?/
pushed?
or encouraged to feel guilty?
we are very good at helping charities do that but it isn't illegal yet
:-)