PS:
Yes, I buy the magazine quite often but I find that it's increasingly targeted at people who know who the latest music celebrities are, or who want to read very 'heavy' articles about social issues.
At one time there used to be quite a bit of humour in it and I'd go out of my way to buy it as a 'good read', but I now tend to buy it simply because I like the style of the vendor. (e.g. there's a guy in Norwich who sings out his sales message in operatic style. Or, on a more basic level, there's a young east-European lady in Stowmarket who maintains a friendly smile for everyone - even when nobody will buy the magazine).