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Price of product in supermarket

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iamhobo | 19:59 Thu 23rd Dec 2010 | Law
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I was in ASDA not long ago and saw the Inception DVD for £14. Elsewhere in the the store, I saw the same film amongst a bunch of others marked at £4. Obviously, with the DVD being relatively new, the proper price of it is £14 but that particularly DVD had been misplaced. From a legal point of view, does ASDA have to sell it to someone for £4 if they pick it up from the "£4 section"?
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Many years ago in the USSR I saw bottles of premium vodka in a store reserved for foreigners with hard currency priced at 62 kopecks (about 6p in real terms). I pointed this out to my mates in Russian and suggested that we stock up for the trip home. The poor girl behind the counter overheard me and went as white as a sheet. She probably thought the next stop would be the Lublyanka followed by the firing squad.
The fact is, all the suits on the rack were the same .

The sign with the price was not in a position or of a type where it could be swapped , without anyone noticing someone doing it
I believe you Bertie, and what the manager did was ok.After all he is the manager and he can do what he likes. But generally the answer to the Q is No.

(I bet head-office gave him a roasting)

jem
I was intrigued to see if they had corrected the sign , so on my way back pass the store , a couple of hours later , I went in and guess what - no it had not been corrected .

Still - I suppose Philip Green can afford to take that reduction in revenue
I went to Tesco last night, my usual brown grained loaf of bread which I buy every week has always been about £1.20, it was £1.30 last night, thanks for the rip off for Xmas Tesco.

You always say '' every little helps '' but every price increase over Xmas helps your profits!!!!!
There is no difference in Scots Law. They still don't have to honour the price. Not only is it a genuine mistake but even at the correct price they don't "have" to sell anything to you at all. They can refuse to serve you for whatever reason they like (provided it isn't race or sex discrimination).
The price on the till is the transaction and any price on the product is an invitation to buy, no shop has to sell you anything,

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