The ad in question is a cover of the Johnny Kidd & The Pirates hit. This is the famous version made famous by the Canadian rock band Chad Allen & The Expressions, who would later be known world wide as the Guess Who (American Woman, These Eyes, etc).
http://www.youtube.com/watch?vK1Ciad58biM
Hugo Boss advert video: cover of Johnny Kidd & Pirates tune Shakin All Over