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UKTVG2 is now called Dave.......WHY?

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GEEMAC | 00:02 Tue 16th Oct 2007 | Film, Media & TV
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I was channel hopping this evening and noticed that the cable channel 'UKTVG2' is now called Dave. Aside from the fact that I can't decide whether it is a great name or lousy one for a TV. channel, do any of you have any idea why?
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Thanks triggerhippy. I do know a Dave and I quite like him, but I wouldn't say I love him though. In fact, now that I think of it, he can be a bit boring sometimes...
Dave !!!!! - Idiots

http://uktv.co.uk/dave/homepage/sid/5002

Suppose you search the interet for what is on the channel.

A search in Google for UKTVG2 gives 17,800 hits (which is still a lot)

A search in Google for dave gives 149 MILLION hits.

As I said, idiots.
I know a Dave, he's a bit of a knob.

http://uktv.co.uk/g2/item/aid/593618
I know someone with a house called Dave.
I have a fruit bat called Eric
Can I just ask you others (hello!) if you have a freeview box what channel it is on your box? I see from the links that it says 19 but it is channel 12 on mine, yet I thought I saw on the actual channel when it was advertising itself that it said 10 for freeview??

Glad you asked this anyway GEEMAC as I was wondering myself last night :o)
Others!!! meant ask you all not ask you others! lol
Maybe the kids sick germs are getting to me finally!!!
I know a dave who wears a mac and fiddles with himself
Vehelpfulguy's link scared me. I was told to "Enter Dave", i'm not sure I know him well enough to be that overfamiliar!
I wondered the same thing when United Airlines named its budget airline Ted. I'm afraid it's more psycho-babble called marketing strategies, where those high up (and high on?) decide what will catch our attention most...

See? We're already talking about it!

Fr Bill
I didn't realise you'd got a middle name, Reverand Funk.
I beg your pardon cheries lol
Sorry. You don't wear a mac, do you?
You wear a bomber jacket.
Could be Trigger calls Rodney Dave in Fools & Horses??
an MA1 flying jacket if you please, only because it was too cold for my fred perry lol
My fiance convinced our kids that the removable grill pan handle was called Dave,they are grown up now and we still all refer to the handles as Dave.
I'm sorry Daffy, that is just mind-bending.
Question Author
Thanks for your considered opinions one and all. You can imagine the meeting can't you. "Well, I like Steve", "I like Robert" etc. etc. As a provocative side-thought, do any of you think it is possibly a sexist and/or rascist choice of name considering the current climate???
I can only think it is named after Rodney

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