Youtube Channels Re Adverts

[barry1010]

We subscribe to a few YouTube channels and would like to understand how the adverts work.
The channel that has the most subscribers and the most views has the fewest advert breaks. Another channel has an annoying number of advert breaks and has the least views.

Who decides on the amount of adverts per 20 minutes, or however long a cycle is?

[Old_Geezer]

Presumably the YouTube management. If they think they can annoy you more for more profit,then they will.

[wolf63]

I don't know but very few of the videos that I watch have adverts but some have Sponsors and Patreon (?spelling).

[Old_Geezer]

Patreon is about viewers opting to make a regular donation, as I understand it. Sponsorship probably goes to the channel owner. It is my belief that it's YouTube who benefits from the ads, but there must be a channel benefit too as many request you don't skip them. Maybe the channel is pushed less by YouTube if they are skipped ?

[barry1010]

Yes, sponsors and patreons gift money to the channel owners, the content creators.
I assume that it would be more profitable for YouTube to have the most adbreaks in the channels with the most views but that is not what I am witnessing.

Can the content creators agree to more ads in return for more money? I suppose that is the real question.

[Hazlinny]

Not entirely relevant but I follow a story on YouTube and the person involved told me that he gets paid a small amount each time a subscriber views the adverts as well as his travels. He gets nothing if the adverts are skipped.

[wolf63]

I *think* that the more viewers who watch the videos the more the Creators are paid, monetized is a word I often hear.

[barry1010]

Yes, I know the number of subscribers and views dictates how much they earn from YouTube but that doesn’t address the number of adverts.
I have stopped watching one channel due to the very high frequency of ad breaks.

[bednobs]

perhaps it's the other way round barry - the channels with loads of ads get fewer views simply because there are loads of ads?

[barry1010]

Could be, bednobs, but why would advertisers pay for fewer viewers?

[Tuvok]

Look at Max Fosh video on running for Mayor of Londay - he does a bit about how money is generated through YouTube

[Old_Geezer]

Perhaps a channel with loads of viewers is a good money tree and so YouTube avoids killing the goose that gives golden eggs by minimising the number of ads.

Have to say I skip ads most of the time, they are an irritation and a bore, not to mention a waste of bandwidth & time, only relenting if the channel is getting trouble from YouTube for giving unpopular information, and getting demonitised and unrecommended as a result.

[Zacs-Master]

This might help........
https://sproutsocial.com/insights/youtube-ads/

[Old_Geezer]

Since this thread is about YouTube I'll add it here for info.

I've just looked over my watch history for yesterday and today and can confirm there are a load of entries there that I have *NEVER* watched. I recognise many as titles from the recommended list that I simply scrolled past uninterested. I don't know what YouTube gains by corrupting the watch history but folk should be aware that it's happening.

[barry1010]

Thanks, Zacs, but it didn't help.
I know more about paying for advertising on YouTube now, but not from the channel creators perspective.