Ford ad on Sky Sports.

[10ClarionSt]

Can someone tell me what the link is between Ford and the things shown in the ad?

There's 2 boys playing football in the street, and there's lots of streamers.

There's a bloke jumping up and down on a building site, again, with lots of streamers.

There's a girl jumping up and down on the touchline at a junior match in the local park.

Where does Ford get in on all this? What's the connection?