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Why a photo with my application?

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Lysistrata | 20:15 Wed 01st Jul 2009 | Jobs
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I'd never normally think of including a photo with my CV, but I'm about to apply for a market research role which has specifically requested one! This seems a bit odd to me as I can't think why they'd need it - if they want to make sure I'm not a total slob and could safely talk to clients, surely they could find that out at an interview, if I get that far. Given the general advice against including one for this kind of job, at least in the UK, I'm slightly worried now - though since they've specifically asked for one, not including it is definitely not going to help.

Anyone take a guess as to why they want it? And any tips? I assume a generic headshot with sufficiently professional-looking clothes should be ok.
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I can't account for the UK, but asking for photos now in France with a CV isn't accepted. This used to be a very good way of seeing the colour of the person and also if this person was good looking or not and they wasted less time in interviews...
Don't know why they ask for it but I recently went for an assessment and interview for a job with the DWP, they also asked for a passport photo and you couldn't take the tests if you didn't supply one.

I wasn't sucessful and they returned the pic with the rejection letter.
people make applications under false names in the Civil Service and probably for other jobs.. maybe it's an extra security feature?
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I suppose it must be some kind of security feature, though can't imagine why this company in particular should be more security-conscious, unless they've been caught out in the past.

As it's an email submission they'll have a copy whatever happens. I'm hoping they might give me more details when I've applied - is it reasonable to ask what happens to the photo if I'm unsuccessful, or to ask them specifically to delete it in that case? I don't want to come across as paranoid, but would rather not have it hanging around with them indefinitely. Maybe I am paranoid - but somehow I just don't like the idea. Not going to stop me applying though, so guess I should just get on and send it.

It could be a security feature, as said already.

Otherwise it is against discrimination laws. As they can tell if you're male or female, which you don't have to tell them (unless it's a special job with an exemption, don't think this job is). They can tell your age, colour, possibly nationality and maybe some things I haven't thought of from a photo, none of which they are allowed to ask you about.

Obviously some jobs do require this information - for example, if you apply for a job in the home office and they ask this info, they specify why and outline how it still complies with discrimination laws.

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