Beko/Panache Widescreen TV

Casey | 13:12 Mon 29th Jan 2007 | Technology

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My boyfriend has just purchased a 26" widescreen Beko TV. The box says 'Beko' but the actual TV says 'Panache' on the front of it. Can someone please explain why this may be? Thank you

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vehelpfulguy

Lots of electrical and other goods (fridges etc) are given special brand names by stores.

The same product could be made in a factory in Taiwan but have one label stuck on it for say Tescos, another label for Sainsburys, another for Comet etc.

I have even heard of some companies paying another to make a product for them. A few years ago I heard about Canon (who make cameras themselves) paying another company to make a camera for them and put a Canon badge on it.

It goes on all the time.

Here is an example where Sommerfield are selling the Panache TV and it says it is a Beko.

http://www.beforeitsgone.co.uk/content/view/29 3/43/

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