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Lynx websit and history of Lynx (the product not the animal)

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cliveclive | 18:32 Sun 22nd Aug 2004 | History
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can u please tell me the history of the product and if the product has got a website. Thanks
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Avatar Image rja211077
It was launched in 1985. The brand is now owned by Lever Faberge (a Unilever company). Outside the Uk it's known as 'Axe'. Visit www.haveyougotthetouch.com this is a promotional website for the new fragrance 'Touch'. There doesn't seem to be a more general website covering the whole range.
20:36 Sun 22nd Aug 2004
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As rja211077 says, Lynx is known as Axe outside UK. There is a page on the Unilever UK site on Lynx at http://www.unilever.co.uk/ourbrands/brand_lynx.html and see this press release from last week - http://www.leverfaberge.co.uk/upload/Lynx%2024-7%20Media%20C ampaign.doc Advertising for Lynx in the past has seen the use of micro-websites that are online only for the length of a particular campaign and use viral marketing to gain visitors. Some info on Axe is here - http://www.unilever.com/brands/hpc/axe.asp
11:32 Mon 23rd Aug 2004

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