I totally agree, it seems absolutely pointless to me, I just don't get it. It would put me off buying their chocolate rather than encourage me to buy and that's saying something from a chocolate addict!!!
it's getting people talking....so I guess the ad campaign is working, they obviously changed their advertising strategies with the Gorilla, then the racing airport trucks and now the eyebrow kids, people never talked about cadbury adverts before and now they do.
I loved the airport trucks advert even though it had nothing to do with chocolate. Just loved the music! Who HAS to be encouraged to buy cadburys chocolate, not me! I just look for the best deals on offer at the moment with regards to price.
But it makes you talk about 'Cadburys'
so you are subconciously going to think 'Cadburys! =D' when it comes to buying chocolate as apposed to thinking 'Nestle!' etc.
That...or they just want to scare people. Haha
I like the fact the little boy is struggling not to laugh, yet the girl just seems to think its an ordinary thing to do.