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~ vortex ~ | 19:28 Tue 26th Sep 2006 | Food & Drink
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What are all Hienze's 57 varieties?
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Taken from their website;

What is the significance of "57"?

The Heinz 57 Varieties slogan is synonymous with the name "Heinz." Our corporate history tells us that in 1896, Henry John Heinz noticed an advertisement for "21 styles of shoes." He decided that his own products were not styles, but varieties. Although there were many more than 57 foods in production at the time, because the numbers "5" and "7" held a special significance for him and his wife, he adopted the slogan "57 Varieties." Thus, a new advertising campaign was launched for Heinz 57 Varieties � and the rest is history!

So, just a myth, I'm afraid : )
I have just had a look at the Heinz 57 site which said that corporate history tells us that in 1896, Henry John Heinz noticed an advertisement for "21 styles of shoes." He decided that his own products were not styles, but varieties. Although there were many more than 57 foods in production at the time, because the numbers "5" and "7" held a special significance for him and his wife, he adopted the slogan "57 Varieties."
So, the number 57 isn't related to the number of products offered by Heinz. It is interesting to note, however, that the company currently sells 5,700 varieties in 200 countries and territories
Great minds think alike - or is it
Fools rarely differ? ; )

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