I think if it had all been put back on sale clearly marked as containing horsemeat, it would sell, a lot of older folk ate horse in the war and see no reason not to eat it now, I have talked to people of all ages and they all say "we have been eating it for years without knowing and it not done us any harm, so why worry" but those who have been conning us by giving false discriptions of whats in our food should face tough punishment indead, but knowing how things get sorted out these days, the big bosses will walk away, and blame the little men who drove the lorry and sweep the floor.