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Converting site traffic into revenue
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I'm writing a business plan and want to give some figures that are indicative of what revenue I can expect from site traffic. i appreciate that due to the number of variables involved any info from other sites is largely useless but i would really appreciate some ball park figures e.g. 50,000 click through per week = �100 affiliate revenue. thanks
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It depends entirely on the type of site you have.
If it's an online retailer, you can expect the sale to click ratio to be anywhere from 1:100 (or less - sites like Amazon get a lot of window shoppers), to 1:2 (online pizza ordering, for example. Most people who go to the site are already intending to buy).
The affiliate system is probably best looked on as a reward card (like a nectar card) in that it gives a trivial amount back depending on traffic/spend.
If it's an online retailer, you can expect the sale to click ratio to be anywhere from 1:100 (or less - sites like Amazon get a lot of window shoppers), to 1:2 (online pizza ordering, for example. Most people who go to the site are already intending to buy).
The affiliate system is probably best looked on as a reward card (like a nectar card) in that it gives a trivial amount back depending on traffic/spend.
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