"oh, oh, oh it's magic....."

[sharonb]

What advert is this song on??? I know it's by a group called Pilot and was released in the mid 1970's. Please help as it's driving me crazy trying to think which TV advert it's on as my 3 year old son keeps singing it..argghhhh!

[Paul DB]

Wasn't it for a cereal? Or a cereal bar, or something like that? I only saw it a couple of times.

[kempie]

Kellogg's Nutri-Grain Bar

[mikeydred]

Sample / download here

http://www.songofthesalesman.co.uk/ad.aspx?partist=Pilot

[crunchiegirl]

The song is also featured in The Magic Roundabout. Perhaps that's where your son has remembered it from?

[sharonb]

Thanks! Magic Roundabout makes more sense to me... that's probably where he's got to have heard it!

[lilrockchick]

It is also on the Asda George advert 2006.

[kjw333]

the george at asda advert! i hate that advert

[L_LEACH]

CHASE BANK.

[L_LEACH]

CHASE BANK.