I - as a music journalist - was invited to a product launch at Alton Towers in the 80's. The product was a brand new design radio cassette recorder - Go West were there to promote it, loads of national papers, and tv crews.
To make the most of it, they decided that the film crews would film the band and journalists riding the 'Corkscrew' which was the state-of-the-art ride at that time. The reward was a radio cassette recorder each - free.
So while all the London-based journos were muttering and rolling their eyes, i was on my way out to the ride. I only live fifteen miles from Alton Towers, I had ridden the Corkscrew loads of times, and loved it, and would have enjoyed another queue-jumping free ride anyway, so being given a new toy for that was just a bonus!