How is Backlit Animation made?

wheresome1 | 22:11 Sun 13th Jan 2008 | Arts & Literature

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I have seen old adverts and opening Logo's from the 80s that use this form of animation that makes every thing on screen glow.

http://www.youtube.com/watch?vAlkJCAaLeNc&feature=related

The animation usually has the Companies name that glows

writing a book

first line

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