wrong mini??

[jmonty]

in the new mini advert with the bloke eating his hat...surely the 10second,7second and 5 second flashbacks are in the wrong chronological order. i.e the 10 second clip should be the lads in the car not the woman grabbing the bloke

[5029]

It looked right to me, i think it's in the right order

[beenee]

The ad is meant to be in the reverse chronological order. Hence the 10 second clip (woman grabbing the man) as the final event in the story.

[jmonty]

..but the ad says 10 seconds previous which would mean 10 seconds before the current event...which in turn would mean the 1st event in time....i think!?!

[kellster]

Yeh - it is in reverse chronological order... but that's what makes the advert so interesting! If you saw the 'last' one first, you would know what was coming and lose interest! Clever people, these advertising bods. ;)

[beenee]

Thinking about the ad (and losing a fair amount of sleep over it, might I add) I can see that if they used the words '10 seconds previously' in the ad, then they've made a mistake. It should have said 'at the 10th second' - or something along those lines.

can someone confirm this?