Avertising Companies

[lankeela]

seem to choose certain types of people and they then appear in many different adverts - for example at present there are loads of old men with big beards - how anyone thinks that is attractive and would make you buy their product I have no idea. Especially when they 'dad dance'. Makes my flesh creep. We went through a stage of ginger haired people and then mixed race families, then same sex parents, and older women with long silver hair - rather than a steady mix of these types and others they must all look at other companies adverts and think they ought to do the same.

[rowanwitch]

A few Downs syndrome children appearing now. I know they want to be inclusive and it's a good thing but logically advertising should reflect the majority, at least most of the time or it won't reach its target audience.

[barry1010]

You forgot the phase of advertisers making men look stupid in nearly every advert.

[lankeela]

Oh barry - surely that's a given?

[lankeela]

Rowan that's just the sort of thing I mean.

[barry1010]

Why don't they make adverts realistic and truthful like they did in the good old days?
All those young beautiful half dressed women chasing a middle aged bloke down the street because he was smoking St Bruno in his pipe, or wearing Hai Karate aftershave.
Those equally beautiful young women stuffing themselves with Bounties and Flakes yet keeping slim.
The housewife extremely grateful to her husband for giving her a Hoover Junior for Christmas.
Real life - that's what sells

[rowanwitch]

Reflecting real lives, and accepting day to day expenditure is generally controlled (in most families) by the female parent. There is a logic to a little bit of man bashing if it makes the potential female target laugh.

[rowanwitch]

Any man coming near me smoking a pipe and wearing rubbish cologne may well have me chasing him..... With a hard broom. Dave bought me a household appliance once... Then twice... There wasn't a third time.

[naomi24]

I'm not sure people are attracted by 'real life'. A current advert for deodorant sees a very overweight woman working out in a gym and sweating profusely. Nothing in that advert would induce me to buy that deodorant. On the other hand Chanel's advert for No 5....

https://www.imdb.com/title/tt4399550/

[lankeela]

You mean those fields full of washing machines where the cyclists wash their dirty tee shirts isn't real life?

[lankeela]

I know its shallow but I also don't like the adverts that have a load of ugly women just to prove their product is for everyone - if I am going to spend my hard earned cash I at least want to think I could look beautiful and glamorous.