maybe an angle here would be bespoke products. i.e. she does them specially to order in the customers requirements - she could give them novelty names to match the recipient or maybe could incorporate a lock of babies hair in the stuffing to make it unique to the customer. I haven't looked at any of the photos, but if she could produce a high end product to order, then she could charge a top end price. I'll have 10% of whatever she makes for the idea! - lol