Sponsors for TV shows

[LD_DOLL1611]

Why do programmes likes Emmerdale, Coronoation St etc have sponsors like Tombola.
That never happened years ago.

[iamhobo]

It's part of Tombola's marketing strategy, known as target marketing. The people who watch Emmerdale and Coronation Street are the same type of people who play bingo.

[smurfchops]

I love the sponsor for The Only Way is Essex .... cold sore cream !

[tiggerblue10]

I'm just glad they changed the music to the Tombola sponsorship ad. The previous music was driving me nuts together with the people on them.

[mrskc]

It's to help pay for the large wages ....