Nice ad, all CGI though! I’m old enough to remember the old stylee British gas ad with the Bulldog, cat & mouse and seeing the ‘how it’s made’ promo to explain how many takes it took to get it right! I still can’t quite grasp why Freeview need to advertise though?
Just saw this for the first time this afternoon and thought it very clever. ( I know it's CGI). However, it's being aired every ad break on ITV so will soon tire of it. Also, couldn't remember what it was advertising after the first viewing so obviously not that effective!
I'm with jesmond, definitely the best ad I've seen for a while, and I don't mind if it is all CGI - I don't necessarily want to know how things are done, and just enjoy the charm of it.