Question Author
Thanks for all the responses. It was Zoe Ball by the way – standing in for Ken Bruce on Radio 2 in the morning.
I really grated on me that some people think that not having Sky is a measure of one's wealth. It's nice to know that I'm not alone in my indignation. Like many others, I can easily afford it but chose not to do so; mainly because the additional channels that Sky provides don't really float my boat (with the possible exception of Discovery) but mostly because I would rather eat my own ear-wax than knowingly give News International my hard earned money.
It reminded me of a conversation I had with my brother a couple of years ago. He told me he was getting Sky and I asked him why (as both he and his wife work very long hours and don't watch very much TV). He replied that he was getting it so that his son (then aged about 8) wouldn't be ridiculed by the other Sky possessing children at his expensive, privately funded school.
I was dumbfounded. And saddened.