In an industry which, at the time, was dominated by tall, leggy, Silvikrin haired, women with gleaming teeth ... Claudia Schiffer, Heidi Klum, Cindy Crawford, Christy Brinkley, etc ...
... Sarah Doukas spotted this geeky little kid with lank, mousey hair, pasty complexion, slightly wonky nose, crooked teeth, flat chest, and bandy little legs with bony knees.
Sarah thought ... people will find you beautiful.
The kid's name was Kate Moss.
Kate became the most photographed model in the world.
Some years later, when the industry was moving back to tall, glamorous women, Sarah signed another weird looking kid, with a strange mouth and big, masculine eyebrows.
And Cara Delevingne also became the most photographed model in the world.
Conventional perceptions CAN be broken down.