Last weekend, we were delivered a Guardian instead of the Mail, and before returning the Guardian and getting the Mail, I had a chance to compare their weekend magazines.
I found it interesting how each clearly appeals to its readership demographic with its cover feature.
The Guardian had Vicky McClure, looking like a Vogue cover shot, cheek bones you could fold a hankie on, eyes to get lost in, a veritable goddess in human form, sexy and modern.
Then came the Mail with Kate Humble, wellies, wax jacket, hair all over the place, no make-up, all countryside and Aga.
I think I might have to change papers, at least at the weekend!!
Yes - do that Andy. Afraid to say that reading the Mail will corrode your soul. As pointed out, though, the cost difference might hurt. Very good observation, by the way, of what the respective editors believe may appeal to their readerships.