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Little Red Box On Itv

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modeste | 05:29 Thu 05th May 2016 | Film, Media & TV
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Can anyone explain the little red square sometimes shown at ad breaks in bottom right hand corner?

TIA
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The only thing I could find having done a quick search, is that the item being advertised might be shown in the programme after the ad break.
EG Emmerdale
in other words, product placement

(I know I haven't typed that very well, but it is early lol)

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Little Red Box On Itv

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