TV viewing figures

laura_lou7 | 16:26 Sun 25th Oct 2009 | How it Works

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How are these calculated? One TV set could have a family of 5 in front of it, and another could have just one person in front of it. When a show is recorded as having for example, 8million viewers, does that mean 8m sets were turned on, or that 4m were and they've calculated on the basis that two people were watching each TV?

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Viewing estimates are obtained from a panel of television owning households representing the viewing behaviour of the 25+ million households within the UK. The reporting panel of 5,100 homes is selected to be representative of each ITV and BBC region. The service covers viewing within private households only.

Programme audiences are calculated by averaging the audience of all minutes covered by the programme transmission, from the start-time of the programme until the end-time of the programme, but excluding any embedded commercial breaks and promotions.

http://www.barb.co.uk/about/faq

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